Second Blog Assignment

  1. Budweiser
  2. Life Cereal
  3. Colin Kaepernick Nike ad
The first video Budweiser intend are adults, but to be more specific older adults. You can see the evidence within the ad when they take you back in time to post-war and to different decades like the '70s and '80s. To ensure you it's not for kids, remember drinking is not for the underage.


The second video is Life Cereal, which has 3 kids actors. The 3 actors will state the why of being kids because the ad is made to target kids. The ad has 3 kid brothers talking about the cereal, and after one eats it, he made a 'hmm, yum' sound to ensure it was tasty. Using the kid actors allow other kids to relate to it, and this will henceforth have children asking parents for it every time they go shopping.

The third video is ex-football star Colin Kaepernick in a Nike. The audience may be worldwide or, in a narrow perspective, all athletes around the world. They used every nationally recognized sport in different regions and with different athletes of all kinds. The ad is for all ages within sports, telling people not to give up on their dream to be great at a sport. They used Colin Kaepernick as an icon and saying 'Believe in something even if it means sacrificing everything.

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